Media Kit Basics for Bloggers

By | May 9, 2013

What is a media kit?

Essentially, a media kit is your blog’s resume – it outlines all the important information about your blog. It usually includes information such as your audience statistics, your review policies, and details about yourself as a blogger.

Why do I need one?

As your blog grows, you will start to deal with brands and other parties who may be interested in working with you. This may take the form of sponsored posts, advertising space, affiliate programs, product samples, and invitations to launches among others. If you want to take up these opportunities, being able to provide a brand with the information they need in the one document is handy for both of you.

What should be in it?

– Your contact details – your name, email address, city of residence and blog link are the bare minimum. You may also wish to include your postal address, a phone number and a photo of yourself.

– A description of you and your blog – who are you? When did you start blogging? What sorts of posts do you do? How often do you update?

– Your monthly stats – don’t make these up! The people reading your media kit are likely to have seen lots of other kits, and it’s easy to judge if you’re inflating your audience. Google Analytics is the standard stats collection system as it’s reliable and free – Blogger stats are frequently unreliable. Check here to see how to install Analytics on your blog. The essential stats are:

          – Monthly Pageviews
          – Monthly Unique Visitors
          – Monthly Visits

For these, it’s customary to include a screenshot of your stats, or offer to allow access to your Analytics account to prove your stats are legitimate.

You may also want to include:

– Google Friend Connect and/or RSS followers

– Followers on social networks along with links and usernames (Facebook, Twitter, Instagram, Google+, YouTube). You don’t have to include everything you have if you’re not active on some of them.

– Audience demographics (age, gender, country) – While Analytics can tell you which countries your visitors are from, it won’t know any other details. To find this out, you’ll have to undertake a reader survey.

– Bounce Rate

– Pages per Visit

– Any memberships to blogging communities, or features on other websites

It’s also recommended that you include your product review or advertising policy in your media kit. Be clear about what can be expected, such as time frames, length and detail of the post, and whether the product will be promoted further on social networks.

You may also want to include links to some examples of posts that you’ve done in the past.

What format should it be in?

PDF is usually your safest bet to make sure your media kit looks as good on the receiver’s computer as on yours, but Word documents and PowerPoint presentations are also common.

How long should it be?

Just like a resume, you want your information to be brief and user-friendly – 3-4 pages is enough, but pleasantly spaced out will always be better than cramped.

I made my media kit! Now what do I do?

Set it free into the world! If you’re already in contact with some brands or PR agencies, send your new media kit to them. You can also send it to any new brands who contact you.

If you would like to work with a specific brand, don’t be afraid to get in touch them. Send them your media kit along with a short introductory email that outlines you and your blog.

As your blog and network grow, make sure you keep your media kit and statistics up to date to reflect those figures.

Where can I find out more?

Rosemarie likes video games, possibly because she gets to look at her polished nails while playing them. With a degree in digital design, she’s often forgoing food as she has spent all her meagre designer’s salary on beauty products. She can be found blogging at Every Little Polish and on Instagram (@everylittlepolish).

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